For those who are not quite sure what they do, they replace the rear tie rod link on the VX which controls toe in and toe out and prevents the rear wheels from "steering". Many many people have replaced their inner toe links on here because the hot cat dries which is close to them dries out the nylon joint causing it to knock quite loudly, especially when the car is hot.
The other, more important reason for replacing this is that the standard item is not strong enough and prone to failure when running sticky tyres and upgraded suspension which put more force through it. This is pretty dangerous and most people on SELOC agree you really should use an uprated bar when running sticky tyres on an Elise, let alone with the extra weight of the Elise. These rods are good for about 4 ton and the rod ends 19k lbs static, every component has been made to top spec mostly high grade stainless.
I think they're going to retail at about the same price as the current Eliseparts kit which is about £250+VAT, though I will be asking them if they'll do some kind of group buy for us.
Here's some pics of it
